York Roast

Loyalty Pro helps York Roast company engage with customers

April 2016

Leading loyalty reward specialist Loyalty Pro is helping The York Roast Company generate an additional £90,000 a year – or 12,000 sandwiches.

Its reward system is working so well for the fast growing chain of food outlets that it has been installed in all six of its sites across the country.

York Roast serves freshly roasted hand carved meat sandwiches, Yorkshire pudding meals and refreshments to eat in or take out. It has outlets in York, Chester, Kingston-upon-Thames, Shrewsbury and Salisbury.

To help them engage with their customers, Deeside-based Loyalty Pro was asked to build a bespoke loyalty scheme for the company which they called ‘Love Roasts, Love Locals’. The loyalty card was piloted in the company’s Chester branch and worked so well that it was quickly rolled out to all their branches.

Loyalty is now so important to York Roast that they promote their loyalty card on the home page of the website as well as on their Twitter and Facebook pages and in store.

Sign up is quick and easy and customers are sent their loyalty cards in the post within a matter of days. On joining the scheme, new customers are given 300 points for free, which is equivalent to £3, and another 20 points when they buy their first sandwich. After that, one point is awarded for every £1 spent.

Wayne Chadwick, MD of the York Roast Company said: “We are a fast growing business and it’s crucial for us to be able to engage with our customers and build a database so that we can continually promote to them. Loyalty Pro is a great system and the team behind it is very responsive.

“Our customers are crazy about our loyalty cards and they love building up their points and getting their due rewards.

“It’s a very easy system to use and our team members find it simple to operate. In fact, we are so committed to it that when we’re busy we often put a dedicated member of the team on the till to sign up new loyalty cards.

“We recently launched a new delivery service with Deliveroo and use our loyalty database to email out promotional offers telling our customers about the service and offers of the month.

“We’ve found that our customers use us again and again and really engage with the card – even posting up pictures of themselves in store on social media.

“The best thing about a loyalty card is that it helps us as a business to engage with our customers. Our branches are in a lot of tourist areas such as York and Chester and giving people a loyalty card is our way of making them feel loved on a local level.

“It’s also a way of measuring how well we are doing - and customers can be rewarded on a regular basis for their commitment to our brand.”

Rob Meakin, Technical Director of Loyalty Pro, said: “York Roast wanted a loyalty scheme to better engage with their customers and which could grow with them as they opened new sites across the country.

“We worked closely with them to deliver the ‘Love Roast, Love Locals’ scheme and are delighted it is making the group £90,000 a year.

“The beauty of our systems are that they contain live data so at any time we can feedback how many loyalty purchases are being made and to what value.

“It’s also a great way to promote competition between different branches. Each York Roast store manager is monitored to see how many loyalty applications they process each week with a league table drawn up of all the stores.”




Editor’s notes:

For more information, images or an interview please contact Lucy Mason at Mason Media on 0151 239 5050. Lucy@masonmedia.co.uk