It’s clear that combining millennials’ love of technology with their affinity for loyalty schemes is something that businesses should take into account – indicating the clear importance of apps. According to Aruba, 66.3% of millennials indicate that they are more likely to shop from stores where they are part of a loyalty program. Coupled with the fact that 92% of millennials own smartphones, this creates a huge opportunity for businesses to utilise app technology effectively.

In an increasingly competitive retail climate, it has never been more important for retail businesses to invest in new ways to […]

Mother’s Day is a significant date in the retail calendar, with offspring in their droves eagerly searching both online and on […]